The goal is to make it easy to create campaigns, and you can do that with ActiveCampaign. However, you need to set up a list before you can create emails, which limits your options a bit. It focuses on all the necessary steps, giving you a baseline for your sending needs. However, this can be annoying for those who are experienced and have a particular way of doing things.
Pros:
Advanced Segmentation
Dynamic personalization
Pinned Help Function
Cons:
Fixed order of tasks
Limited email scheduling
Takes a long time to start up
Prices
Active Campaign Pricing
With Lite is $15 per month for 500 contacts. You email list get opt-in forms, segmentation, email marketing, marketing automation, and more.
Plus increases to $70 per month for 500 contacts, but you get everything from Lite. Plus, there are custom branded landing pages and forms, advanced reporting, automation maps, Facebook Custom Audiences, SMS marketing, and more.
Then Professional is $159 per month for 500 contacts and includes everything in Plus, but you get site messaging, split automation, predictive content and delivery, and website personalization.
Last is Enterprise, which costs $279 per month for 500 contacts. You get all the available features, including free design services, a custom domain, and custom reporting features.