What this means : It's a tough task for brands to create engaging content marketing, with competition fierce. Meanwhile, the demand for user-generated visual content is growing.
Such content includes videos, images, texts, and audio that people create and share on social media. Such content is used for a variety of purposes, including Indonesia Phone Number Database problem-solving, news, gossip, entertainment, research, and more.
- The demand for interactive content is increasing.
What this means : people are bored with static web content and are more attracted to interactive content.
What is interactive content ? A great example of this is interactive infographics, where a visual dialogue takes place with the audience. By asking questions, interactive infographics help understand users' problems and guide them towards a solution to the problem right then and there.
And marketing professionals love this type of content because it combines already engaging content (infographics) and interactive components in one place.