Nothing was more exciting to my eight-year-old self than seeing two of my favorite brands join forces to bring me extra-delicious dessert. I’m talking about the classic partnership between baking company Betty Crocker and Hershey’s Chocolate. This co-branding marriage works by a similar logic as Taco Bell and Doritos: a baking mix and chocolate syrup go together naturally. The partnership simply makes sense, and it gave the standard brownie mix a little extra oomph. The partnership is still going strong today; the companies released a series of new products in 2013 Pepper and Bonne Bell chapstick dr.
Pepper bonne bell balm Image via Lipsmacker Sometimes, co-branding partnerships arise in unexpected places. Pepper, a soft drink, and Bonne Bell, a cosmetics company, have been working together since 1975 to manufacture soda-flavored lip balm that made the hearts background remove service of 90s girls soar—so long, cherry and bubblegum chapstick! The partnership set a precedent. If it weren’t for Bonne Bell and Dr. Pepper, we wouldn’t have outlandish lip balm flavors like birthday cake, Lucky Charms and, perhaps unfortunately, pickle.
GoPro and Red Bull red bull gopro stratos space jump baumgartner Image via Red Bull GoPro isn’t just a camera company, and Red Bull is hardly just an energy drink. The two companies have established themselves as lifestyle brands for the young, fit and adventurous. The companies have teamed up to put on epic events, like mountain biking races and ski slaloms. Take “Stratos,” a co-branded event in which Felix Baumgartner jumped from a space pod 24 miles above the surface of the planet, setting three world records in the process. If that doesn’t make GoPro and Red Bull look cool, nothing will.