When the idea for this post came to mind, I thought I had read a headline on social media that was very similar to this one. I did a quick search on Google to see if I could find my source of inspiration but the only thing I found was a very complete guide on David Soto's blog written by guest author Daniel Polo that gives you very good ideas and advice when it comes to make business calls. cold calls photo rights What I'm getting through cold and not so cold calling Sometimes we make life a little complicated. We think about things a thousand times when we have a tool that is almost 150 years old at our fingertips. Looking for this information I came across the information that apparently the inventor of the telephone was not Alexander Graham Bell but Antonio . Curious, but back to the topic of the post… Thanks to phone calls I have achieved many things.
Especially in my Cog days I have made use of cold calls: Close banner campaigns of more than 5,000 euros through 3 cold calls having identified these contacts in yellow pages. Get free rooms repeatedly achieving a saving of 2,000 to 3,000 euros. Sale of face-to-face and online courses thanks to telephone monitoring of more than 10,000 euros. Calls to potential clients of Beguerrilla.es closing several customer accounts valued at 1,500 euros/month. For some , selling in this way is dirty because now it is fashionable for them to buy from you without having to be too commercial. Austria Phone Numbers List I am the first who is in favor of this philosophy but sometimes it is necessary to step on the accelerator. My keys for a business call I am not a cold calling specialist. If you really want to learn from the best, take a look at Tomás Santoro's post from Suma CRM on the subject .
In your company, they capture an important part of new clients through this channel. As I like to say, these things do not exist absolute truths but rather opinions and experiences. Therefore I am going to share mine with you. This is what I do step by step. Introduce myself with a 1 sentence . "Good morning, I'm Carlos Bravo from [whatever I play]. Ask permission . I ask "I catch you at a good time to talk to you in 2 minutes about how I found you". Highlight the previously identified pain point "I realized that your subscription form is not optimal..." Present the solution. “This is solved in such a way…” With this short speech you are not selling anything yet. The idea is to capture attention by generating curiosity and building trust by providing a solution without asking for anything in return. Obviously there is no 100% guarantee of success but it has given me good results in the past.