How conformity influences behavior The other thing that was going on in the opening illustration was conformity. I did this by mentioning the percentage of your neighbors who were voting. and high, it suggests to you where popular opinion stands. It also suggests what you should do, too. See, our tendency is to fall in line. We tend to do what others do. So when you heard that the majority of your neighbors are voting, you will likely vote, too. It’s a sublime example of social proof. Priming and conformity working together Now let’s combine priming and conformity in the email newsletter example. After one of your informal polls, use that data on the day before the launch. Hey, I’m curious.
Seven out of ten of my readers plan on signing up for the philippines photo editor new membership class. Do you intend to sign up, too? If so, when? Let me know in the comments. Finally, let’s turn the tables. If you ever feel like you are being unethically primed, simply say you changed your mind. Yes, I did plan on buying a car in six months. But my circumstances have changed and I’ve changed my mind. You have every right to change your mind, so don’t ever allow someone to guilt-trip you into thinking you are a flake if you do. Have you ever observed priming and conformity actually influence behavior? Share your thoughts in the comments.
Which of these doesn’t quite fit? Yup, it’s the guy who can’t handle Kryptonite. If Superman is in trouble, there’s almost no one to rescue him. But Hardy or Batman can get into all kinds of crazy trouble, and they’ll always have a nice partner there, ready to back them up. The same applies to what I call the “Double-Whammy Headline.” It’s just like the usual compelling headline that draws in your reader … but it’s got backup. Let me explain … What’s a Double-Whammy headline? A double whammy headline is a headline with a sidekick. And, like most partnerships, one partner takes on a slightly bigger role.