What are the macro steps to follow to get web users to visit your website and convince them that our proposal is the best for them? The inbound methodology involves distinct phases that distinguish the moment of interest in the contact Attract the first phase of attracting new users to the site. Converting the phase of converting visitors into leads. Closing the series of actions that turns qualified leads into customers. Delighting the phase of maintaining the relationship of trust and satisfaction with acquired customers. The first question to ask yourself is does your business's purchase funnel include a search for information or not? Being a content-based methodology , we must exclude everything that typically lies behind an impulse purchase.
Subsequently, it will be necessary to carry out an in-depth photo editing servies analysis of the buyer personas , i.e. the abstract figures that summarize the traits of our ideal customers and which we will discuss later, study their interests or needs in relation to our products or services and draw up an editorial plan that meets these needs. But the results will not arrive if three distinct moments of activity planning are not comprehensively addressed prepare a strategy organized in a work plan, organize the tactics implementation phase , optimize activities based on the data and results collected from experiments.
You cannot skip one of these phases you can work on them in several moments, promise yourself to improve them but you cannot bypass or avoid them. Possible penalty negative results and no ability to understand why. With a good work plan , all marketing tactics can be orchestrated towards a single objective designing and writing a site that can be found, content suitable for the individual phases of the buyer's journey, advertising and promotion actions organic or sponsored in all useful channels social media, email.