HubSpot, for example, allows you to do this directly from the backend of your email marketing software . 5. Include a signature in the email Even if the newsletter is theoretically sent in the name of the company and not a single individual, the text should include the signature of a single person. In fact, customers are naturally more likely to read emails sent by a real person and not by a hypothetical marketing team. 6. Clean your email list regularly If there are many contacts who never open your email, it is best to delete.
Them so as not to cause drastic drops in the open rate. The idea of wedding photo editing service sending the email to as many users as possible is tempting, but if it is never opened, it is a useless activity, with negative consequences on the results of the campaign. Keep the main message and CTA at the top If the main call to action and message are placed at the bottom of the email, more than 70% of users won't even see them.
Each CTA should be present at least 3 times within the email message, in different positions and formats. email marketing Personalize your initial greeting Calling the reader by name is a way to attract their attention and encourage them to continue reading. Many tools allow you to create personalized email marketing, modifying the greetings automatically, for example by obtaining the names of users from the contact list. 9. Keep your email message width 500-650 pixels If the template width is greater than 650 pixels.