PayPal shared data with merchants on cross-border shoppers , obtained after conducting a survey in 31 countries where respondents were questioned about how and why they shop online, as well as whether they shop locally or internationally. Adriana Bello, Director of Cross-Border Commerce at PayPal , reported in a statement the most relevant points about this report, among others, that in Mexico more than half of cross-border buyers resort to purchases in other regions due to lack of products in the country. that they acquire abroad. Cross-border buyers important for growing businesses According to what was communicated by the executive, if you have the objective of attracting more international customers and growing a business, it is necessary to understand purchasing preferences and the points that cause problems for buyers. This year PayPal surveyed more than 34,000 consumers from 31 countries.
At a macro level, according to Bello, their responses reveal great opportunities for businesses . International purchases, growing at a fast pace Nearly 50% of respondents from 31 different countries revealed that they make international purchases online, where 70% of consumers are from Middle Eastern countries and 62% are African consumers. [Tweet “A PayPal study offers important clues about CrossborderCommerce”] In countries such as Ireland, Austria and Israel , around 80% of surveyed buyers reported making online purchases Email Marketing List from international retailers annually. Basic tips to succeed in cross-border eCommerce The most popular cross-border shopping products are clothing and footwear (68%), electronics (53%) and toys (53%). Purchases through cell phones and tablets grow Shopping on mobile devices is growing, approaching half the volume of all purchases in some of the world's most populous countries . According to the PayPal survey, in China 53% of purchases are made on mobile phones or tablets , in India 48% and in the United States 45%.
With the exception of Eastern Europe, mobile purchases represent 30% or more of the total payment volume around the world. eCommerce, advancing in developing countries In countries such as India, Argentina and the Philippines, consumers surveyed reported significant increases in their online spending year over year, with annual growth rates of 42%, 40% and 26% respectively. PayPal reported marked annual growth in cross-border payment volume for international online purchases on its platform, growing 49% from the first quarter of 2016 to the first quarter of 2018. Tips to connect with potential international consumers PayPal's survey results highlight four key aspects. Competitive price The number one reason , at 72%, why consumers around the world buy cross-border is because there are better prices. Consumers look at prices holistically : 25% say high shipping costs could discourage them from purchasing from websites in another country, and 24% feel similarly about paying customs duties, fees or associated taxes. to purchase.